A private, European alternative to ChatGPT

More than a chat box

It’s a difference of starting point. ChatGPT is a brilliant chatbot, and it has grown real tools around that core. But it still begins with a blank box you bring each question to. Pip begins from the other end: a personal assistant built around your world. It holds your files, plugs into the apps you use, learns how you like things done, remembers what matters, and helps carry the load, not just talk about it. The chat is one way in, not the whole product.

One model, or all of them

ChatGPT is OpenAI end to end. That’s a strength when OpenAI’s model is the best one for the job, and a limit when it isn’t. Pip works with every major model: Claude, GPT, Gemini, Llama and more. It routes each task to the model best suited to it, and on Pip Pro you can pick the model yourself and switch mid-conversation. No single lab is best at everything, so we don’t make you bet on one.

Standing on the shoulders of giants

Here’s our bet. The hugely expensive race to train ever-larger frontier models is one we happily leave to the labs that do it best. Pip’s job is the part they mostly don’t: turning that raw capability into a personal assistant that fits your life. Free of that cost, we can pour everything into the experience instead, the memory, the library, the calm. We thank the labs for the beans; we’re here to make you the cup.

A home for the things that matter

Your tax returns, the doctor’s letter, the contract, that receipt you swore you’d file: Pip gives them one calm home. Every file is indexed and searchable by what’s inside it, not just its name, so you find things by asking. And because it all lives in one place, Pip can actually work with it: pull the right document into a conversation, sort and organise as you go, keep it tidy over time. In ChatGPT, files sit inside the chat or project you add them to. Pip makes one indexed library, searchable across everything, the point.

Where your data lives, and soon your own device

Your files, your memory, and your account rest in Europe, in Stockholm, under European law, encrypted in transit and at rest. We never sell your data and never train on it by default. We’ll also be straight about what isn’t finished: the AI models themselves still do much of their thinking on the model-makers’ machines, some beyond Europe’s edge. We’re moving that processing into Europe too, but we’d rather show you the scaffolding than photograph a cathedral we haven’t built.

We’re also bringing the work closer to you. Pip launches on the web and iOS first, with macOS and then Android to follow, and we’re building Pip to use your own hardware. If your phone or Mac is powerful enough, Pip will run on the device itself, even offline. The most private option of all is the one where nothing has to leave your hands.

Yours to take, yours to erase

Your data is yours to leave with. Export is built in: ask any time and Pip promptly hands you everything it holds about you, in a downloadable, machine-readable file. No support ticket, no waiting. And when you delete your account, we permanently purge everything we hold about you, as fast as our systems can process it. Once it’s gone, it’s gone, and it can’t be recovered. No lock-in, by design: staying with Pip should be a choice you keep making, never a door that won’t open.

Who pays the bill, and who they answer to

Credit where it’s due: OpenAI is a formidable research lab, and we owe it and its peers a great deal for accelerating what these models can do. We build on that work gladly. But frontier AI is staggeringly expensive to run. By reputable reporting, OpenAI doesn’t expect to be cash-flow positive until around 2029 and leans on tens of billions of dollars in outside investment to keep going. That money arrives with investors who, quite reasonably, expect a return.

None of that makes OpenAI a villain; it’s simply the shape of the business. But a company with that many investors to please has more than one master, and when the pressure comes, your interests and theirs may not point the same way. Pip is bootstrapped: no venture capital, no outside shareholders. The only people we answer to are the people who use Pip. That’s why "we don’t train on your data" is a structural choice, not a setting we might quietly change next quarter.